In the 1990s, Emmanuel Loheac, a young electrical engineer in love with fashion and extreme sports, noticed more and more young people showing off creative and colorful outfits. It seemed that underwear was the only thing missing in this quest for personal style. He therefore came up with the founding idea for PULLIN: rewrite the conservative rules of men’s undergarments and make underwear a fashion statement of its own. Thus the adventure began, with little money but lots of ideas, determination, and above all, perseverance.

Origin: France

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Pullin

I felt extremely welcomed and accommodated by the Straith brothers. Their professional demeanour and expertise made for an absolutely wonderful experience for myself.

I’ve been a loyal client for 20 years because of the exceptional service and selection provided.

Best advice and selection of high quality products that you will find anywhere. I can’t speak highly enough of this business or its staff. Seriously, check it out for yourself.

Amazing service and so many luxurious products. Family-owned for over 20 years and it shows.

If they don’t have something, they’ll get it for you. Their attention to detail is exceptional… this is a must stop for anyone visiting Victoria that understands class and style.

I felt extremely welcomed and accommodated by the Straith brothers. Their professional demeanour and expertise made for an absolutely wonderful experience for myself.

I’ve been a loyal client for 20 years because of the exceptional service and selection provided.

Best advice and selection of high quality products that you will find anywhere. I can’t speak highly enough of this business or its staff. Seriously, check it out for yourself.

Amazing service and so many luxurious products. Family-owned for over 20 years and it shows.

If they don’t have something, they’ll get it for you. Their attention to detail is exceptional… this is a must stop for anyone visiting Victoria that understands class and style.

I felt extremely welcomed and accommodated by the Straith brothers. Their professional demeanour and expertise made for an absolutely wonderful experience for myself.

I’ve been a loyal client for 20 years because of the exceptional service and selection provided.

Best advice and selection of high quality products that you will find anywhere. I can’t speak highly enough of this business or its staff. Seriously, check it out for yourself.

Amazing service and so many luxurious products. Family-owned for over 20 years and it shows.

If they don’t have something, they’ll get it for you. Their attention to detail is exceptional… this is a must stop for anyone visiting Victoria that understands class and style.

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