Pullin

In the 1990s, Emmanuel Loheac, a young electrical engineer in love with fashion and extreme sports, noticed more and more young people showing off creative and colorful outfits. It seemed that underwear was the only thing missing in this quest for personal style. He therefore came up with the founding idea for PULLIN: rewrite the conservative rules of men’s undergarments and make underwear a fashion statement of its own. Thus the adventure began, with little money but lots of ideas, determination, and above all, perseverance.